Work Perspective Contact
Principal Product Designer · Product Strategy · UX

Connecting ideas.
Designing better experiences.

Drawing on perspectives across enterprise software, AI, connected devices, and consumer products, I bring together customer needs, business goals, and emerging technologies to create thoughtful digital experiences.

View My Work
12+ Years AWS Alumni Consumer → Enterprise AI Products End-to-End Design

Selected Work

6 case studies
CONVERSATIONAL AI · FINANCIAL PLANNING

Ryoma AI

Helping people plan their financial future through an AI financial concierge designed to educate before it advises.

AI Product Strategy Brand System Fintech
AWS Service Catalog

Cloudscape Migration

Transforming 128 legacy pages into a scalable design system experience.

Enterprise Design System Information Architecture AWS
Getting Started Library
Research-Led Developer Tools Redesign

Getting Started Library

Driving a 234% increase in product launches by helping AWS customers onboard with confidence.

Product Strategy UX Research Customer Onboarding Enterprise
ReachNow
Mobility Ecosystem & App Redesign

ReachNow

Making urban mobility feel effortless across ride-hailing, car sharing, and multi-modal transportation.

Consumer Mobile Service Design Mobility
Philips Sonicare
Connected Health App Design

Philips Sonicare

Helping people build healthier brushing habits through a connected app that improved technique for 90% of users.

Connected Devices Mobile Behavior Change Digital Health
Blue Nile
High-Consideration E-Commerce Design

Blue Nile

Designing confidence into one of life's biggest purchases through a refined wedding band shopping experience.

Ecommerce Conversion Retail Visual Design
Jasmine Fears

Perspective

Every industry offers a new perspective. Every product reveals another pattern. The best ideas emerge when those insights come together.

The most valuable lessons I've learned aren't tied to a single industry. They're rooted in the patterns that run through them: how people build trust, make decisions, navigate complexity, and accomplish their goals.

Those patterns have become the foundation of how I approach every new challenge.

I've always been drawn to unfamiliar problems. Whether I'm designing enterprise software, connected device experiences, consumer products, or AI experiences, I enjoy learning the domain, understanding the people behind it, and uncovering the opportunities others might miss.

Experience

RyomaAI — Principal Product Designer2025–Present
Amazon Web Services — Senior UX Designer, Service Catalog2018–2024
Smashing Ideas — Senior UX Designer2012–2018
Rusty George Creative — Graphic & Web Designer2010–2012

Cross-Domain Perspective

Every new industry adds another lens through which to solve the next problem.

Systems Thinking

Better decisions come from understanding the relationships between people, products, and technology.

Human-Centered

Great products are built on trust, clarity, and a deep understanding of people.

End-to-End Ownership

From ambiguity to launch, I help teams transform ideas into products.

Design Leadership

Creating alignment is just as important as creating interfaces.

Founder Mindset

I think like an owner, balancing customer needs, business goals, and technical reality.