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User Experience & Product Designer

Give people
choices worth making.

My work spans shopping, mobility, connected health, cloud infrastructure, and AI. Each has taught me something different about how people make choices. I bring those experiences together to understand where people need more control, where guidance helps, and which decisions they shouldn’t have to make.

View My Work
Shopping Mobility Connected Health Cloud Infrastructure AI

Selected Work

6 case studies
CONVERSATIONAL AI · FINANCIAL PLANNING

Ryoma AI

Designing an AI financial concierge that helps people understand their options before making financial decisions.

AI Product Strategy Brand System Fintech
AWS Service Catalog · Console & Product Launch Redesign

Cloudscape Migration

I led the redesign of 128 console pages, expanding a design system migration to address product launch, parameter guidance, and error recovery.

Enterprise Design System Information Architecture Interaction Design
Getting Started Library
Research-Led Developer Tools Redesign

Getting Started Library

I redesigned how customers discovered and launched sample cloud products. Product launches increased 234% following the redesign.

Product Strategy UX Research Customer Onboarding Enterprise
ReachNow
Mobility Ecosystem & App Redesign

ReachNow

Bringing car sharing and ride-hailing into one app, including the steps between booking a BMW and knowing how to drive it.

Consumer Mobile Service Design Mobility
Philips Sonicare
Connected Health App Design

Philips Sonicare

Turning brushing feedback into practical guidance through a connected toothbrush and app.

Connected Devices Mobile Behavior Change Digital Health
Blue Nile
High-Consideration E-Commerce Design

Blue Nile

Making wedding bands easier to explore and compare, so couples could choose with confidence.

Ecommerce Conversion Retail Visual Design

How I work

Jasmine Fears

My career has taken me from agency work across brands and consumer products to AWS Service Catalog and, most recently, product design at Ryoma AI.

That range gives me different experiences to draw from when a new problem comes along. I enjoy learning how something works, finding connections, and working with a team to decide which ideas are worth pursuing.

Experience

Ryoma AI — Principal Product Designer2025–2026
Amazon Web Services — Senior UX Designer, Service Catalog2018–2024
Smashing Ideas — Senior UX Designer2012–2018
Rusty George Creative — Graphic & Web Designer2010–2012

Understand the problem before defining the work

I use research, journey mapping, and workflow analysis to understand the people, the service, and where things break down. Those findings shape the direction and priorities.

Make ideas tangible enough to test

I use information architecture, interaction design, and interface design to shape the experience. AI helps me build realistic prototypes quickly, so we can test, refine, or rethink the approach.

Carry the thinking through to delivery

I partner with engineering to resolve constraints and make tradeoffs as we build. That includes interface copy, design systems, and the details of interactions and error recovery.

Connect experience to new possibilities

My range gives me different approaches to draw from. I look for useful connections across projects, then test whether they fit the people and problem in front of us.