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Principal Product Designer · Product Strategy · UX

Connecting ideas.
Designing better experiences.

Drawing on perspectives across enterprise software, AI, connected devices, and consumer products, I bring together customer needs, business goals, and emerging technologies to create thoughtful digital experiences.

View My Work
12+ Years AWS Alumni Consumer → Enterprise AI Products End-to-End Design

Selected Work

6 case studies
AI Financial Advisory, End-to-End Design

RyomaAI

Product UX, brand identity, and investor materials for a customer-safe AI advisory platform built for Japan.

AI Fintech Brand Identity Product Design
AWS Service Catalog

Cloudscape Migration

Transforming 128 legacy pages into a scalable design system experience.

AWS Enterprise Design Systems Product Design
Getting Started Library
Research-Led Developer Tools Redesign

Getting Started Library

Driving a 234% increase in product launches by helping AWS customers onboard with confidence.

AWS Enterprise UX Research Usability Testing
ReachNow
Mobility Ecosystem & App Redesign

ReachNow

Making urban mobility feel effortless across ride-hailing, car sharing, and multi-modal transportation.

BMW Mobility Connected Vehicle Service Design
Philips Sonicare
Connected Health App Design

Philips Sonicare

Helping people build healthier brushing habits through a connected app that improved technique for 90% of users.

Mobile App Connected Devices Health & Wellness Consumer
Blue Nile
High-Consideration E-Commerce Design

Blue Nile

Designing confidence into one of life's biggest purchases through a refined wedding band shopping experience.

E-Commerce Product Configuration Luxury Retail Consumer
Jasmine Fears

Perspective

Every industry offers a new perspective. Every product reveals another pattern. The best ideas emerge when those insights come together.

The most valuable lessons I've learned aren't tied to a single industry. They're rooted in the patterns that run through them: how people build trust, make decisions, navigate complexity, and accomplish their goals.

Those patterns have become the foundation of how I approach every new challenge.

I've always been drawn to unfamiliar problems. Whether I'm designing enterprise software, connected device experiences, consumer products, or AI experiences, I enjoy learning the domain, understanding the people behind it, and uncovering the opportunities others might miss.

Experience

RyomaAI — Principal Product Designer2025–Present
Amazon Web Services — Senior UX Designer, Service Catalog2018–2024
Smashing Ideas — Senior UX Designer2012–2018
Rusty George Creative — Graphic & Web Designer2010–2012

Cross-Domain Perspective

Every new industry adds another lens through which to solve the next problem.

Systems Thinking

Better decisions come from understanding the relationships between people, products, and technology.

Human-Centered

Great products are built on trust, clarity, and a deep understanding of people.

End-to-End Ownership

From ambiguity to launch, I help teams transform ideas into products.

Design Leadership

Creating alignment is just as important as creating interfaces.

Founder Mindset

I think like an owner, balancing customer needs, business goals, and technical reality.