UX & Product Designer
ABOUT ME
I am a User Experience Design Architect and Product Designer. My passion lies in crafting intuitive and engaging user experiences across a spectrum of platforms, including connected devices, mobile apps, websites, e-commerce, cloud computing services, and design systems. With years of experience in the industry, I have developed a unique approach to design that is both user-centered and data-driven. I believe that every design should be purposeful and meaningful, and I strive to create solutions that not only meet user needs but also exceed their expectations.
WORK EXPERIENCE
Sr. User Experience Designer
Amazon Web Services
2021-Present
-
Lead Service Catalog UX design, addressing IaC management challenges, collaborating cross-functionally from concept to launch.
-
Own end-to-end CX for product and feature design, backed by data-driven decisions communicated through maps, wireframes, mocks, and prototypes.
-
Facilitate strategic decision-making through cross-discipline sessions, managing UX workload independently with a focus on high design standards.
-
Provide training, mentorship, and participate in hiring decisions as a calibrated UX Design Interviewer, representing Cloudscape design system in central UX Design reviews.
User Experience Designer
Amazon Web Services
2018-2021
-
Worked with AWS design patterns, components, and standards, and engaged in UX discussions with product management, engineering, and UX team.
-
Communicated design choices via user flows, wireframes, design mock-ups, and prototypes, leveraging both qualitative and quantitative data throughout the entire process from ideation to feature delivery.
-
Led the redesign and migration of 128 console pages to the Cloudscape design system.
User Experience Designer
Smashing Ideas
2016-2018
-
Collaborated with clients and cross-functional teams to gather requirements and design compelling user experiences.
-
Conducted user research, creating empathy-building artifacts.
-
Contributed to strategic product decision-making through ideation.
-
Led client workshops, presentations, and collaborative work sessions.
Senior Designer
Smashing Ideas
2015-2016
-
Created UI and visual design for diverse products (voice UI, connected devices, mobile apps, simulation training software, and websites).
-
Developed information architecture and interaction design for websites, CMS, and mobile apps.
Designer
Smashing Ideas
2012-2015
-
Designed and implemented a modular design system for 100+ Drupal instances and 30+ themes.
-
Partnered with development team to evaluate and produce technical solutions.
Graphic & Web Designer
Rusty George Creative
2010-2011
-
Branding for print and digital.
-
Concept design and production for advertising.
-
End-to-end website development.
-
Motion and UI design for interactive multimedia.