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ABOUT ME

I am a User Experience Design Architect and Product Designer. My passion lies in crafting intuitive and engaging user experiences across a spectrum of platforms, including connected devices, mobile apps, websites, e-commerce, cloud computing services, and design systems. With years of experience in the industry, I have developed a unique approach to design that is both user-centered and data-driven. I believe that every design should be purposeful and meaningful, and I strive to create solutions that not only meet user needs but also exceed their expectations. 

WORK EXPERIENCE

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Sr. User Experience Designer

Amazon Web Services

2021-Present

  • Lead Service Catalog UX design, addressing IaC management challenges, collaborating cross-functionally from concept to launch.

  • Own end-to-end CX for product and feature design, backed by data-driven decisions communicated through maps, wireframes, mocks, and prototypes.

  • Facilitate strategic decision-making through cross-discipline sessions, managing UX workload independently with a focus on high design standards.

  • Provide training, mentorship, and participate in hiring decisions as a calibrated UX Design Interviewer, representing Cloudscape design system in central UX Design reviews.

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User Experience Designer

Amazon Web Services

2018-2021

  • Worked with AWS design patterns, components, and standards, and engaged in UX discussions with product management, engineering, and UX team.

  • Communicated design choices via user flows, wireframes, design mock-ups, and prototypes, leveraging both qualitative and quantitative data throughout the entire process from ideation to feature delivery.

  • Led the redesign and migration of 128 console pages to the Cloudscape design system.

User Experience Designer

Smashing Ideas

2016-2018

  • Collaborated with clients and cross-functional teams to gather requirements and design compelling user experiences.

  • Conducted user research, creating empathy-building artifacts.

  • Contributed to strategic product decision-making through ideation.

  • Led client workshops, presentations, and collaborative work sessions.

Senior Designer

Smashing Ideas

2015-2016

  • Created UI and visual design for diverse products (voice UI, connected devices, mobile apps, simulation training software, and websites).

  • Developed information architecture and interaction design for websites, CMS, and mobile apps.

Designer

Smashing Ideas

2012-2015

  • Designed and implemented a modular design system for 100+ Drupal instances and 30+ themes.

  • Partnered with development team to evaluate and produce technical solutions.

Graphic & Web Designer

Rusty George Creative

2010-2011

  • Branding for print and digital.

  • Concept design and production for advertising.

  • End-to-end website development.

  • Motion and UI design for interactive multimedia.

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